According to a post on Ragtrader today the range of lingerie endorsed by Dita Von Teese, for Designers for Target, has been a massive success in Australia. So much so, that the second batch of product is being released early to meet demand. Von Follies by Dita Von Teese began selling in early February 2012, and the most popular items have been the vintage bra styles and suspenders, some of which sold out online in the first week of sale.
Dita Von Teese is the latest in a line of designers and celebrities who have endorsed ranges for Target’s Designers for Target in Australia. Others have included Stella McCartney (2007 and 2010), Josh Goot (2007) and Zac Posen (2008).
In the U.S designer Jason Wu released a collection for Target in early February 2012, which sold out in one morning. As did the Missoni for Target line in September 2011.
So the question is when is Australia going to get another big clothing Designers for Target range like they continually seem to have in the U.S? Hopefully soon because it is always fun to line up outside Target and enjoy a little piece of designer goodness for a fraction of the price.